Ep: 15 Senior Care Industry Netcast with Dina Hurnevich- Alliance Senior Care

We were fortunate enough to have Dina Hurnevich, Certified Care Manager and Certified Dementia Practitioner, on our show and she offered some great insight and #advice for other #seniorcare and #healthcare providers.

https://alliancesrcare.com

In 2009, Brian and Dina Hurnevich started Alliance Senior Care because we saw a need to help seniors in our community.

We also realized that their families needed support, an extra set of hands, an extra set of eyes and peace of mind, that their loved ones are being cared for. That gentleman became our first client. We cared for him for nearly four years, until he passed away peacefully in his own home.

We are a family owned business that cares for our clients like they were our own family. Both of us were raised in the tri-county area and we are raising our family in this area. We are honored for the last 10 years we have cared for our own family members, our neighbors and our friends’ parents. Alliance Senior Care was awarded the “Provider of Choice” “Employer of Choice” award by Home Care Pulse.

Full Transcript:

Valerie VanBooven RN BSN:

This is Valerie VanBooven with the Senior Care Industry NetCast, where leaders with three or more years in the senior care industry share their advice. It’s six questions in nine minutes, so let’s get to it. In a few sentences, tell us who you are and what you do.

Dina Hurnevich:

Thank you, Valerie, for having me. I appreciate it. I’m Dina Hurnevich with Alliance Senior Care. I’m also a certified geriatric care manager, as well as a Montessori dementia practitioner. I’ve used that expertise to create a unique holistic approach to the in-home care that we provide at Alliance Senior Care through our integrated wellness program, where we focus on five key areas to support the overall wellness and recovery of our clients.

Valerie VanBooven RN BSN:

Awesome. I know this is a new program for you and something you do very well.

Dina Hurnevich:

Well, thank you. We’ve had amazing results in terms of reduced hospitalizations, longevity of our clients and improving their overall quality of life.

Valerie VanBooven RN BSN:

Very nice. I know that this is an amazing program that you guys have. Tell us, what is the best thing about serving aging adults?

Dina Hurnevich:

They are truly amazing people. If you take the time to get to know them and recognize their accomplishments and the people that they actually are versus just looking at their care needs and what their deficits are, you will find the experience to be so overwhelmingly enjoyable. For me, the best part of my job is when I get to do the in-home client check-in visits and have that one on one personal time. My clients through the years have taught me so many valuable life lessons and it’s really what makes me keep going every day.

Valerie VanBooven RN BSN:

I hear that a lot. It’s certainly rewarding to get to know what their life was like.

Dina Hurnevich:

Mm-hmm (affirmative).

Valerie VanBooven RN BSN:

Absolutely. All right. We’re going to switch gears just a little bit. I hear from other senior service providers that marketing online is challenging. It’s confusing, it’s ever changing. What has been your experience or thoughts on that?

Dina Hurnevich:

I would have to agree with that wholeheartedly. For us, it is very challenging to represent the personal side of in-home care through internet marketing and I think that’s the biggest challenge. For us, our goal is really to create that opportunity to have that one on one conversation with the clients or our family to drive it to our comfort zone, which is the one on one personal side.

Valerie VanBooven RN BSN:

Yes. I know you know it can be a challenge and we’ve worked together for awhile on that. It’s always changing. Absolutely. All right. There are probably other successful leaders in the senior care industry like yourself that you might want to acknowledge. Maybe someone who’s been a mentor, someone who’s inspired you, or organization. Would you like to give a shout out to anybody?

Dina Hurnevich:

Yes. Thank you. There have been many. Just on a short list, I would like to thank Greg Masa, he’s with Home Care, Breakthrough Solutions. Great support and advice through the day to day bumps and challenges of home care that we all face. Also the folks at Next Step for Seniors. They have been great and working together and share the same philosophy that we do in terms of caring for our older adults in our community. As well as John Peters and Raymond James. I had the opportunity to truly provide and work with him on several clients over the years, and the level of care and personal touch that he provides is similar to ours, so it’s wonderful to do that.

Dina Hurnevich:

Also a little shout out to the Scan Oakland, which I’m a member, on the board with, is Senior Care Aging Network, and our goal is networking across the senior community and it’s a nonprofit and we give back several thousand dollars to senior related nonprofits every year. That’s our overarching goal as well as creating awareness and networking opportunities for professionals. It’s been a great experience.

Valerie VanBooven RN BSN:

Nice. Great organizations and great people. I totally agree. Thank you. What piece of advice would you give to other senior care providers?

Dina Hurnevich:

I would say to remember your why; the reason that you started your home care business. My husband and I started Alliance Senior Care 11 years ago because of a man named John. He had been once a prominent member of our community and he had declined to the point where he considered being able to get fresh milk a delicacy only to be enjoyed when he could find somebody to take him to the grocery store. Obviously this story appalled and amazed us that this could happen in our own community and not because of a financial need. That’s why we started Alliance Senior Care, to help John and all the other Johns like him.

Valerie VanBooven RN BSN:

Very nice. Yes. Remember your why. Some days it’s a little tougher than others, but we definitely have to remember why you’re here. I’m sure that doing those one-on-one interactions bring everybody back to their why.

Dina Hurnevich:

It does. Not all of them are as appreciative as others, so sometimes you have to take a step back and realize, or it takes a lot longer to uncover. Some people aren’t as open to doing that, but you get there.

Valerie VanBooven RN BSN:

Yeah. Absolutely. Okay. This is our fun question. When you have a win in life or a win in business or just something great happens, what do you do to celebrate?

Dina Hurnevich:

Oh, well, first we start with a happy dance. A little happy dance instance. I am not creative or musical in any way. It’s somewhere between the gentleman in Hitch and George Costanza in Seinfeld.

Valerie VanBooven RN BSN:

Yeah.

Dina Hurnevich:

[inaudible 00:06:24] makes it all the funnier, but a happy dance, sharing it with family and friends. We love to celebrate, especially with food in our house.

Valerie VanBooven RN BSN:

Yeah. Absolutely. Food, especially nurses love food. Anytime you’re going to give us food where we’re in. That’s a great way to celebrate. Well, thank you so much Dina for being on the show and for giving us your wisdom and sharing your advice and telling us more about your services. We appreciate it. Thank you.

Dina Hurnevich:

Thank you. Have a good day.

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